Editorial Policy
We feature products and events on Fashion Confidential because we love them or because you’ve asked for the inside scoop - not because we’ve been paid to feature them or have received a back hander. It may be a great new shop that's just opened, a fabulous new "It" bag, a particularly good sample sale we’ve found out about or a sell-out collection which is only available to our members.
We can do this because we are truly independent and not part of a large corporation. Therefore, we’re not obliged to feature certain products and we don’t have “targets” which would influence our decisions.
We’ve built Fashion Confidential into what it is today by following this strict editorial policy. We want you to have the utmost faith in us and the information we pass onto you.
We would, however, be lying is we pretended that we could keep Fashion Confidential going on bread and wine alone! So we allow some selective advertising on our emails and website. You will ALWAYS know when someone is advertising on Fashion Confidential as it will be labelled as "Dedicated Email". Plus, we will only ever accept advertising which is relevant to our members - such as a fashion or beauty product where you're given exclusive access or a Fashion Confidential discount. We promise to keep these adverts to a minimum so as not to interfere with normal Fashion Confidential business!